Why is it so hard to change? We all know it: it is one thing to want to change, and another to actually act on it. Quit smoking, overcome stress, stop negative thinking... Who hasn't tried and used their willpower to change an old habit into a new, more beneficial one? We all have, multiple times. And sometimes it worked, at least for a while, until we eventually revert to the same exact behavior, over and over again. Familiar VS. Beneficial Even if it's not beneficial to us